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Low?value?medical?consumables?mainly?refer?to?disposable?sanitary?materials?(such?as?gauze,?cotton?swabs,?gloves,?syringes,?etc.)?often?used?by?medical?institutions?in?the?process?of?carrying?out?medical?services,?which?can?be?divided?into?medical?sanitary?materials?and?dressings,?injection?and?puncture,?medical?polymer?materials,?medical?disinfection,?anesthesia?consumables,?operating?room?consumables?and?medical?technology?consumables.?Procurement?with?quantity?refers?to?the?direct?bidding?between?the?state?and?pharmaceutical?machinery?enterprises,?and?the?required?procurement?quantity?is?publicized?in?the?bidding?announcement.?In?the?bidding?process,?we?should?not?only?consider?the?price,?but?also?consider?whether?the?enterprise?can?bear?the?corresponding?production?energy.?The?bid?winning?enterprises?exchange?low?prices?for?greater?sales,?make?small?profits?and?sell?more,?and?save?huge?sales?expenses.?In?order?to?make?the?price?of?medical?equipment?return?to?a?reasonable?level,?the?state?successively?carried?out?the?procurement?of?medical?consumables?in?various?provinces?and?cities?in?2019.?The?scope?of?implementation?is?also?expanding,?from?the?initial?provincial?alliance?to?the?inter?provincial?Alliance?(four?provincial?alliance,?eight?provincial?alliance,?etc.).

Thanks?to?the?growth?of?medical?demand,?China's?low-value?medical?consumables?market?will?maintain?a?high-speed?growth?trend.?According?to?the?market?research?results,?it?is?predicted?that?it?will?exceed?100000?million?yuan?in?2021.?Under?the?national?policy?of?volume?procurement,?the?market?share?of?volume?procurement?in?the?future?needs?to?reach?60%?-?70%?of?the?total?procurement,?which?means?that?the?market?share?of?non?volume?procurement?only?accounts?for?30%?-?40%.

Therefore,?the?current?low-value?medical?consumables?market?has?both?opportunities?and?challenges?for?foreign?pharmaceutical?and?mechanical?enterprises.?Basically,?there?are?two?choices:?one?is?to?compete?for?the?market?share?of?volume?procurement;?Another?option?is?to?compete?for?market?share?of?non?volume?procurement.

China's?volume?procurement?policy?treats?foreign-funded?enterprises?equally,?and?foreign-funded?enterprises?can?compete?with?other?brands.?However,?due?to?the?particularity?of?the?volume?purchase?market,?foreign-funded?enterprises?need?to?focus?on?three?points?if?they?want?to?enter?this?part?of?the?market:?first,?the?overall?market?share?of?medical?consumables?has?maintained?growth,?but?affected?by?volume?purchase,?the?industry?profit?margin?is?declining.?How?to?reduce?costs?and?increase?benefits?is?the?core?issue;?Second,?the?cycle?of?purchasing?with?quantity?is?usually?one?year.?Whether?the?production?capacity?and?quality?of?products?can?meet?the?purchasing?quantity?during?the?purchasing?period,?and?whether?the?bid?can?continue?after?the?expiration?of?the?purchasing?period,?the?enterprise?needs?to?layout?in?advance;?Third,?when?selecting?the?shortlisted?varieties,?volume?procurement?has?the?tendency?of?mainstream?brands,?and?the?brands?that?are?admitted?first?have?more?advantages?in?winning?the?bid.?Striving?to?enter?the?medical?insurance?catalogue?and?strengthening?hospital?cooperation?are?the?key?to?ensure?the?screening?advantage.

Of?course,?foreign-funded?enterprises?can?also?compete?in?the?non?volume?market.?This?part?of?the?market?is?mainly?decided?by?the?hospital?itself.?Before?the?implementation?of?volume?procurement,?well-known?imported?brands?had?high?distribution?coverage?and?large?market?share?in?public?hospitals?above?level?II.?Compared?with?other?domestic?brands,?this?part?of?the?market?share?is?more?competitive?for?foreign-funded?enterprises.?Due?to?the?confidentiality?of?the?bid?winning?price?in?the?volume?purchase?market,?the?product?cost?in?the?non?volume?purchase?market?is?no?longer?the?focus?of?foreign?brands.?If?foreign-funded?enterprises?want?to?strengthen?the?recognition?of?hospitals?and?occupy?a?larger?market?share,?they?should?focus?on?R?&?D?and?quality.

At?present,?China's?medical?consumables?market?has?gradually?changed?from?a?"seller?driven"?market?to?a?"buyer?driven"?market?under?the?policy?of?volume?procurement.?Although?foreign-funded?pharmaceutical?machinery?enterprises?can?compete?with?other?brands,?if?they?want?to?improve?their?competitiveness,?they?need?to?layout?the?non?volume?market?in?advance,?focusing?on?improving?the?popularity?and?coverage?of?the?brand?in?the?hospital.?(source:?Zhongyan?Century?Market?Research?Co.,?Ltd.?the?opinions?in?this?article?are?for?reference?only?and?are?not?used?as?investment?suggestions!)