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The client is a brand clothing enterprise with a history of 20 years, integrating design, production and sales, mainly engaged in retail and wholesale business. The market is mainly concentrated in the south, mainly in the first-tier cities. In order to expand regional development, it hopes to further expand to the second and third-tier cities, and give priority to pilot Guangdong. Considering that the company\'s marketing team is not mature, it hopes to design marketing management system and layout channels with the help of consulting companies.

1. Overall marketing planning and implementation (focusing on distribution channels) in combination with brand positioning, company strategic objectives and general manager\'s planning. 2. Assist to set up and develop internal market team

Complete design of marketing consulting solution with CMRC marketing consulting framework, diagnose of external market opportunities and reference of benchmark enterprises: existing internal and external resources and organizational structure of client, customer group positioning and consumption scenario confirmation (confirm core purchase area, and overall market target is to solve purchase scene). The target market volume level of second and third tier cities and a single city of Guangdong Province, determine the future marketing performance target city as the unit of marketing channel design and sales (marketing organization and performance target) second and third tier cities in Guangdong province, the main channel resources, channel resources entrance method, channel management approach enterprise marketing/sales/marketing channel management benchmarking analysis

1. Although the enterprise has been established for a long time, the brand has a certain influence, but it lacks systematic marketing management. Through diagnosis, sort out internal marketing organization structure systematically. Centering on \"Marketing system construction and organization reconstruction\", help client to set up internal marketing structure and layout of external channel resources according to marketing goals in second and third-tier cities of Guangdong province, and establish professional marketing teams. 2. At present, the client has completed channel laying in Zhuhai, and has laid terminal stores in high-end shopping malls through municipal agency. Other cities are in an orderly process