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1. The client\'s group was established in 1992, it’s a national high-tech enterprise, mainly producing non-standard hydraulic products. 2. The client use its own technological advantages to develop civil products. Set up a technology research and development center as the company\'s innovation business center. At present, it have developed a indoor ski machine, which is very promising in the background of winter Olympic Games and national ski fever. However, the original sales system and marketing mode of industrial products are not suitable for civil market. The company is good at technology research and development, and the construction of marketing system is not mature. It hopes find a marketing consulting company to assist it in the future market development.

Where is the market (scenario)? What’s market size? How to develop marketing objectives? product development suggestions in the overall marketing planning? how to coordinate government market and consumer market? How to achieve linkage of markets in different scenarios, such as impact of use of equipment by national ski team on local civil consumer market? How to introduce skiing course into professional courses and regular college examination courses of physical education? How to enter primary and middle schools, to cultivate skiing sports habit? How to make skiing into existing stadium to be a new theme sports? Business model innovation and capital operation methods marketing organization design and channel construction, personnel planning and labor cost estimation in different scenarios

different product function and parameter requirements for different scenarios; Select sequence of scenario market development; Develop marketing objectives, and provide innovative design of different business models for different markets (sports bureau, professional sports teams, and private markets); Design the company\'s overall marketing system, integrate marketing resources and sales methods according to different scenes of market; Marketing organization structure design and channel construction, capital operation mode (for private market).

Sports Bureau will adopt government public relations and, with the support of Tianjin Municipal government, use construction of Training base for Tianjin Winter Olympic Games to promote the national ice and snow events for the 2020 Winter Olympic Games. Communicate with sports bureau on college students\' sports teaching, and promote skiing into college classes. Ten representative cities (developed cities, first and second tier) were selected to communicate with local urban education bureau to discuss purchase situation of equipment for ice and snow projects entering primary school campuses. For the market-oriented sports venues, commercial work is carried out by sales, leasing and cooperative management sharing. Design and organize big data service platform to complete member service system from national distributed venue to remote central database. Confirm sales model of direct sales + distribution, organize construction of marketing channels and recruitment. In view of customer characteristics and resource characteristics in different scenarios, help client to build matching direct selling team and distribution channel selection category. At present, the enterprise is focusing on marketing and promotion of non-governmental sports venues and university campus sports venues.